Innovation and Interaction have become daily touchstones in business, education, and technology. Paul Pangaro addresses two questions:
What is “Innovation” and how do we get it? The term is ubiquitous, its meaning diluted, and the means to achieve it muddled. Pangaro argues that Innovation is an insight that enables change which creates value. Articulation and demonstration of the insight are prerequisites to adoption, to the realizing of potential contained in the insight. Models are a powerful means of articulation, and become blueprints for demonstration (implementation). A detailed model of innovation is offered as a means to delineate phases and requirements, and to reveal how innovation can (and cannot) be fostered.
What is “Interaction” and how do we model it? Given the complexity of interactions in today’s products and services, and the many-disciplined teams required to design them, the right models can foster successful design processes. As an example of an insight that may be heading toward innovation, a model of “participative systems” is offered for guiding the design of interaction, including software, media, and learning environments.
|Paul Pangaro is the Chief Technology Officer of CyberneticLifestyles.com in New York City, where he consults at the intersection of product strategy, marketing, and conversational dynamics. He is recognized as an authority in conversation theory, which he has been applying to human-machine interaction and personal & organizational learning for 25 years. He was CTO of several startups, including Idealab's Snap.com, and was senior director and distinguished market strategist at Sun Microsystems. Paul has taught a course at Stanford University since 2002 on the role of cybernetic models in the design of products, services, and teams. He holds a Ph.D. from Brunel University (UK) in cybernetics and a B.S. in Humanities/ Computer Science from MIT.